Released on = April 28, 2007, 1:49 pm

Press Release Author = adidas

Industry = Automotive

Press Release Summary = Star of Pimp my Ride, Xzibit and Jamiriquai\'s Jay Kay join
the adidas team for the Gumball 3000

Press Release Body = 28 April 2007, London, UK ---- adidas Originals
(http://www.adidas.com) are proud to announce their team drivers for the ultimate
lifestyle rally Gumball 3000.

US hip hop artist Xzibit has recently been more used to picking up barely road
worthy wrecks in need of serious repair as the star of hit MTV show Pimp My Ride.
For the Gumball 3000 he will get behind the wheel of an altogether different type of
car - the Lamborghini Gallardo.

X's adidas team mate for the event is a well known for his love of fast supercars
and all things three stripe. Jamiroquai superstar Jay Kay takes charge of a
Maserati Quattroporte for the 8 day 3000 mile round trip.

The 2007 rally will see 120 cars depart from the starting line in London on the 29th
April and before they return to take the chequered flag on Pall Mall on the 5th May
the rally will have left 17 countries across Europe in its wake. The route takes in
major cities, crosses old cold war borders and even ventures into Asia, stopping
only to have a good time.

To celebrate their partnership with Gumball 3000, adidas have produced a footwear
and apparel collection, exclusively available in Foot Locker stores.

The footwear collection comprises of six shoes including the premium Factory Range
produced with luxurious leather uppers and featuring a signature repeat print
combining the adidas originals Trefoil and the Gumball logo.

Accompanying apparel includes tracksuit tops inspired by retro rally overalls,
Gumball 3000 print t-shirts, polo shirts and caps. A key chain wallet completes the
collection.

To learn more, visit Join the Rally for more information
(http://www.jointhereally.com).

----Ends----

----Notes to editors----

Click on Media Alerts to register (http://www.elementalcomms.co.uk/register) to
receive forthcoming news from Elemental Communications and its clients.

This press release is available in PDF, plain text and Word formats.

Web Site = http://www.jointherally.com

Contact Details = ----Contact----

For all adidas press enquiries, please visit the adidas press centre
(http://www.press.adidas.com).

To contact adidas, complete their Contact Us form.

Elemental Communications

Tim Gibbon, Director
Mobile: +44 (0) 7930 375 663

Rachel Hawkes Account Director
Mobile: +44 (0) 776 665 1244

Email: mediacentre@elementalcomms.co.uk

Telephone: +44 (0) 870 745 9292
Fax: +44 (0) 870 745 9293

Website: http://www.elementalcomms.co.uk

Address: Second Floor, 145 -157 St John Street, London, EC1V 4PY, England, UK

####